How AirCGC Replaced 8+ Step Booking Forms With an AI That Quotes and Books Instantly

AirCGC was growing their air cargo operations but kept losing potential bookings. Their online booking flow required clients to fill out eight or more steps of complex forms with cargo specifications, routing details, and compliance codes. The drop-off rate was significant — clients would start the process and abandon it partway through.

Every booking required clients to manually enter detailed cargo information across multiple form steps, including dimensions, weight, hazardous goods classifications, origin/destination details, and preferred routing. Each step introduced friction and the opportunity for errors. Internally, staff had to review, correct, and process each submission manually before generating a quote and booking an airway bill. The entire pipeline was a bottleneck for both the client experience and internal operations.

They had attempted to simplify the forms and streamline the manual workflow, but the inherent complexity of air cargo booking meant there was only so much they could cut without losing critical information. The fundamental problem was that the process required too many steps from the client and too much manual work from staff.

With conversion rates suffering and internal staff stretched thin processing bookings, AirCGC needed a solution that could handle the complexity of air cargo booking without passing that complexity on to the client or the ops team.