Privacy Policy

Murph ApS (“Murph”, “we”, “us”, or “our”) respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our platform, interact with our AI systems, or otherwise engage with our services.

Murph ApS is the data controller for the personal data described in this policy, unless otherwise stated.

If you have questions about this policy, you can contact us at:

• Email: Sejer@trymurph.com
• Address: Lyngebakken 18, Copenhagen, Denmark
• CVR: 44670623

2.1 Information You Provide Directly

• Name
• Email address
• Phone number
• Company name
• Billing information
• Account login credentials
• Information submitted through contact forms
• Content you upload, submit, or generate using our platform

2.2 Automatically Collected Information

When you use our website or services, we may automatically collect:

• IP address
• Browser type and version
• Device information
• Usage data (pages visited, session duration, clicks, interactions)
• Cookies and tracking technologies

2.3 AI Interaction Data

If you use Murph's AI-powered tools, we may process:

• Prompts you provide
• Generated outputs
• Interaction logs
• Metadata related to system usage

Murph does not use your proprietary or confidential content to train public AI models unless explicitly agreed in writing.

We process personal data for the following purposes:

• To provide and operate our services
• To create and manage user accounts
• To improve system performance and user experience
• To communicate with you regarding updates, support, or marketing
• To process payments and manage billing
• To comply with legal obligations
• To detect fraud, misuse, or security incidents

Our legal basis under GDPR may include:

• Contractual necessity
• Legitimate interest
• Consent
• Legal obligation

Murph does not sell personal data.

We may share data with trusted third parties, including:

• Payment processors
• Hosting and cloud infrastructure providers
• Analytics providers
• Technical service providers
• Public authorities where required by law

All data processors are contractually bound by data processing agreements in accordance with GDPR.

If personal data is transferred outside the EU/EEA, Murph ensures appropriate safeguards are implemented, including:

• EU Standard Contractual Clauses (SCCs)
• Transfers to countries with adequacy decisions
• Additional contractual and technical safeguards where necessary

We retain personal data only for as long as necessary to:

• Provide our services
• Fulfill contractual obligations
• Comply with legal requirements
• Resolve disputes

Account data may be deleted upon request unless retention is legally required.

Under GDPR, you have the right to:

• Access your personal data
• Rectify inaccurate or incomplete data
• Request erasure of your data
• Restrict or object to processing
• Request data portability
• Withdraw consent at any time

You may also lodge a complaint with the Danish Data Protection Agency (Datatilsynet).

To exercise your rights, contact: Sejer@trymurph.com

Murph implements appropriate technical and organizational security measures, including:

• Encrypted data transmission (HTTPS)
• Secure cloud infrastructure
• Access controls
• Monitoring and logging

However, no method of transmission or storage is completely secure.

Murph uses cookies and similar technologies to:

• Enable core website functionality
• Analyze traffic
• Improve user experience

Users can manage cookie preferences through their browser settings. A separate Cookie Policy may apply.

Murph does not knowingly collect personal data from individuals under the age of 16.

Murph may update this Privacy Policy from time to time. Any changes will be published on this page with an updated revision date.

• Murph ApS
• Lyngebakken 18
• Copenhagen, Denmark
• CVR: 44670623
• Email: Sejer@trymurph.com